Situational Writing: Consider Your Audience

Writing Practice

Complete your revision by reading this together with our 2022 Issue 4/5 print issue or as a standalone guide.

When writing to persuade, it is important to keep who you are addressing in mind. This is known as your target reader or audience.

Non-Targeted Messaging
Your writing does not consider your reader’s needs and does not motivate them to get onboard your proposal.
Targeted Messaging
You tailor your writing to appeal to your reader’s needs and goals. This connects them with your message and shows why they should care / agree with you.

Non-Targeted Messaging
I propose that our team volunteers to help the elderly repaint their homes. This activity allows us to reach out to the broader community and interact with fringe groups like the elderly.
Targeted Messaging
I propose that our team volunteers to help the elderly repaint their homes. Our CCA has put a strong emphasis on community and forging meaningful connections this year. This activity aligns well with our focus as we are reaching out to the broader community and interacting with fringe groups like the elderly.

Non-Targeted Messaging