What’s Your Brand?
Oral Communication Practice
Watch the video and respond to the questions below.
1. What is your favourite brand and why?
RESPONSES FROM YOUR SECONDARY SCHOOL PEERS
Bianca, secondary school student in Singapore
Sarah, secondary school student in Singapore
Ong Chun Ler, secondary school student in Singapore
2. Do your parents like the same brands as you do? Why or why not?
RESPONSES FROM AROUND THE WORLD
Paul Fermanich, 84
“I’m cheap and buy mostly things that are on sale. Although when I was working for a company that transported Chrysler vehicles, I bought Chrysler products because Chrysler was indirectly the source of my income.”
Anya Ortakales, 21, student in America
“There are kids at school who […] go to the smallest stores they can find, that they know no one else is shopping at, so they know they have something different. My generation is so focused on accepting people that are different that there’s this mindset that if you do want to follow what other people are doing, it’s frowned upon.”
Nick Sharma, 26, brand strategist
“Older people do all the research before buying – more so than younger people do. They want to know everything, from the dimensions and weight of the product to what it works with, [and] where it’s good to use. [Brands] basically need to over-communicate.”
